From initial contact to closing the deal, AI now supports every stage of the sales funnel.

In this webinar, we’ll show you in practical terms what is already possible with artificial intelligence in sales and marketing today: which tools are available, what they are best suited for, and how you can put them to use in your business.

The main focus is on sales—from automated customer data preparation and preparing for customer meetings to analyzing your ERP and CRM data. The program is complemented by insights and practical takeaways from marketing.

Instead of dry theory, you can expect real-world use cases, live insights into selected tools, and best-practice examples from the field—plus the opportunity to exchange ideas with experts from the industry and technology sectors.

Agenda

10:30 a.m. — Welcome & Check-in

10:40 a.m. — AI in Sales & Marketing – Use Cases & Live Demo by Lothar Lackner | ifdt GmbH

11:15 a.m. — Interactive Exchange of Experiences, Discussion & Best-Practice Examples

12:00 p.m. — End

Why should you attend?

Practical sales use cases: Discover how AI can support you throughout the entire sales funnel—from data management to meeting preparation.

Hands-on tools: See in a live demo how conversation transcription and automated summaries can save time in your day-to-day work.

Sell more data-driven: Learn how AI can process your ERP and CRM data and turn it into actionable insights for sales decisions.

Marketing insights: Take away ideas for making marketing processes more efficient with AI.

Praxisnah & sofort umsetzbar: Nimm konkrete Handlungsempfehlungen mit, die Du direkt in Deinem Unternehmen anwenden kannst

Networking & exchange: Meet people from different industries and benefit from their experiences.

We look forward to seeing you! 

Note: The event will be held in German.